Gift cards found to be the most convenient way of fulfilling our ‘gifting’ obligations, giving gift cards had become very popular since the very time it was introduced to the modern consumers. Simple enough, all you have to do is walk to the counter of a department store, a clothing shop, or a popular restaurant and but yourself that small piece of cardboard or plastic bearing a denomination. You give that card to the person you have in mind, and that’s it – all your worries about your budget, picking the right sweater size or the perfect scent or color all taken cared of! You don’t even have to worry about wrapping it up. Gift cards today come in really cute designs suited to the occasion or season. Some gift cards come in a lot of cool designs and colors you can choose from ranging from Dalmatian dogs, flowers, or just anything you can think of. With that, you can even pick a particular design that will suit the personality and taste of the person you are giving it to. That, alone are just a few of the many advantages of gift cards.
There’s even more…
They then made gift cards available for order online, making it more convenient for any busy shopper. With just a few clicks of the mouse, you slash your Christmas list in half. Wait a couple of days to have the cards delivered to your home, then you can start handing them out to your loved ones. You can even opt to have the cards sent straight to the recipient’s mailbox, bearing that short greeting from you. Especially for distant relatives and friends where you are not that familiar with what their interests are, gift cards give them the freedom on how to use it and what to use it on. When you have nephews and nieces in the next city or state and you’re very sure how much they’ve grown, gift card would also put the money you intended for them to better use since picking them a sweater that won’t fit will just make your present useless and is expected to end shoved at the back of the closet or in the garage. That spares the recipient from having to go back to the store and have the size or color changed, or worse, returned.
Apart from the convenience, these tiny pieces of plastic are also very practical if you think of it. Not just from the giver’s standpoint, but also from the receiver since these things are good as cash. They can decide what to pick in that particular shop, online store or what they want to eat in that particular restaurant. They need not also worry about how to make that fake smile look as genuine as possible when getting that bright purple sweater with weird prints on it.
People have different views about receiving gift cards too. Others believe it is very impersonal.
Apart from that, many people who get them never use them at all. Either because they forgot to use it before the expiry date, or they forgot where they placed it or they may not be very interested in shopping at the particular store issuing the card. Some other reasons why some people don’t use their gift card is not having the time to travel several miles to the nearest store that accepts the card. Something givers should keep in mind before buying someone a card that’s retailer specific is to check if the receiver lives in a place with no major department stores or restaurant chains. Statistics show that around 8 to 10 percent of purchased gift cards go unredeemed.
When gift cards contain an expiry date, receivers would have to rush to the issuing store to make use of it. Otherwise, the value of the card goes down, or they would need to pay a certain amount for its replacement. With only one-third of recipients make redemptions within 30 days, just imagine how much stores are profiting from these cards. Most of the gift cards today, however, do not expire anymore. People have also become wiser and have learned a lot of tricks to make the most of the gift cards they receive. With competition becoming tighter, better offers and features go along with most of these cards. Just read a little before you purchase them to be sure the recipient would truly enjoy your tiny little present.